How to turn visitor moments into marketing gold with user generated content

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How to Turn Visitor Moments into Marketing Gold with Beyonk’s UGC Feature

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Discover how Beyonk’s UGC feature helps visitor attractions collect, showcase, and reuse real visitor photos to build trust, boost bookings, and power marketing automatically.

How to turn visitor moments into marketing gold with Beyonk’s UGC feature

Collect, showcase and repurpose your best visitor content, automatically.

Let your visitors do the talking

Social proof is no longer optional. 90% of visitors trust user reviews and peer content before booking. For visitor attractions, that means your best marketing asset might already be walking through your gates, smartphone in hand.

That’s why Beyonk has launched a new User Generated Content (UGC) feature, helping you effortlessly collect and showcase authentic visitor photos and experiences all linked directly to your bookings.

In this blog, we explore how to use this feature effectively and share real-world ideas to amplify your reach with zero extra effort.

Turn bookings into a content engine with Beyonk’s UGC feature

Beyonk’s User Generated Content (UGC) feature helps you transform real visitor moments into powerful marketing assets, automatically. After each visit, guests receive a post-visit email prompting them to leave feedback and upload a photo from their experience. With their opt-in approval, you can then repurpose these photos across your own marketing.

All submitted images are tagged to the relevant experience and reviewed within your dashboard. Once 10 images are approved for an experience or pass, a “Shared by our community” gallery is automatically displayed on your shop. This gallery appears as a dynamic masonry grid beneath the product listing and refreshes each time with a random selection of up to 10 approved photos.

This places real customer photos where new visitors are most likely to convert, creating a sense of trust, excitement and community at the perfect moment.

Explore our media hub for smarter UGC marketing

The Beyonk dashboard now includes a dedicated Media Hub, a central location for all your approved user-generated content, ready for marketing use.

⭐️ Showcase in your shop to boost sales

Feature an image by clicking the star. Once 10 images are featured for an experience, a gallery will appear in your shop under the ‘Shared by our community’ section.

🤳 Save time on social content

Use your approved UGC for quick, authentic posts across your social channels. Real customer photos help you post consistently without needing new content, keeping your feed active with minimal effort.

📈 Drive better ad campaign performance

Real visitor photos grab attention and convert. UGC in your paid ads typically sees significantly higher engagement and can out-perform staged photos by up to 118%.

How to use UGC in your marketing strategy

Once you’ve built a library of high-quality, authentic visitor content, it’s time to put it to work. Here are some practical, proven ways Beyonk clients are using UGC to boost visibility and trust.

1. Create a “visitor wall of fame” 🤩

Feature a rotating digital gallery of visitor photos on your website or install a printed board at your venue. Not only does this show happy guests in action it encourages others to join in.

2. Turn UGC into testimonial ads 📢

Use standout images in Meta or TikTok ads, paired with real guest quotes. These often outperform polished brand visuals, especially mid-funnel, because they feel real and relatable.

3. Boost engagement on your email newsletters 📧

UGC and testimonials add instant credibility. Highlight a “Visitor of the Month” or feature seasonal snapshots to add personality to your comms.

4. Keep your Google Business Profile fresh 🔎

Upload visitor-submitted photos directly to your Google Business listing. This is one of the most-viewed pages for potential guests and real, unfiltered visitor photos build trust at a glance.

5. Celebrate loyalty with repeat spotlights 🤝

Some guests return year after year. Use that to your advantage by creating spotlight features on loyal families or groups, encouraging them to share even more content.

Integrate UGC directly into your social media calendar. Share real visitor moments on Instagram, Facebook or TikTok to humanise your brand and show prospective guests what to expect.

What this means for your visitor attraction

Beyonk’s UGC feature makes it simple to turn great experiences into great marketing. It’s a low-effort way to build trust, boost bookings and keep your community engaged. You already deliver memorable experiences. Now you can make those memories visible, shareable and impactful.

By encouraging submissions and putting visitor stories at the centre of your marketing, you’ll tap into the authenticity that today’s audiences value most.

Start using your new content engine today, schedule a demo to explore Beyonk’s UGC tools in action.